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U.S. Market So Near - And yet So far

Michee Boko

COTONOU, Mar 2 (IPS) - The start of 2004 has presented a set of challenges to the business community in Benin.

After difficult negotiations that lasted for almost two years, the country was finally granted a licence in January to export a variety of locally manufactured goods to the United States, tariff and quota free. But, laments Henri Gouthon, President of the National Council of Beninese Exporters, "Benin has nothing to export!"

"We've been able to obtain the AGOA visa, but we are not ready," he adds. "It's like we want to go hunting but we've forgotten to ready the dogs." The question now is whether would-be manufacturers will be able to rise to the challenge.

The visas or export licences in question are granted under the African Growth and Opportunity Act (AGOA) that was passed in May 2000 during the presidency of Bill Clinton. The act aims to "promote trade and investment between the United States and the countries of sub-Saharan Africa by according eligible countries special access to the American market".

For countries to become eligible, they have to demonstrate progress in areas that include the protection of human rights, the scrapping of some forms of child labour, upholding democracy and the rule of law - and doing away with barriers to U.S. trade and investment. To date, almost 40 states have made the grade.

The range of finished goods that Benin may now export to the U.S. includes animal, leather and seafood products, fruit juices - and iron and steel goods. AGOA also provides for a limited export of clothing textiles made from fabric and yarn produced in the various sub-Saharan countries.

For the immediate future, however, this means little to Benin.

"Benin produces the best cotton in West Africa, but the manufacturing facilities do not exist there to create finished products. Benin also produces the highest quality cashew, but it sends its entire crop abroad elsewhere," says Leonard Yamongbe, who is in charge of AGOA-related matters at the Beninese Ministry of Industry, Trade, and Business Development.

On average, Benin exports 150,000 tons of cotton fibre annually - about 50 percent of its total production. And, 99 percent of its cashew crop goes to India. Even the packaging used to ship these commodities abroad is made outside the borders of Benin.

"At the present time, Benin has only four textile factories that could possibly sell to the American market. But unfortunately, none of them can do so yet because they are not set up to meet American standards," explains Tidjani Chakirou, Secretary-General of the Chamber of Commerce and Industry of Benin.

Before tackling this market, he says, Beninese manufacturers need to acquaint themselves with U.S. standards and distribution systems.

Henri Gouthon agrees: "We'll really have to hustle and train our merchants, our customs officers, our technicians, and especially retool our production facilities to conform to American standards."

"We've spent a lot of time being asleep. But if we begin working on it right away, we can be ready in six to eight months, that is, before the end of 2004," he told IPS.

Yamongbe believes that the AGOA licence provides a golden opportunity for Asian firms from China, Thailand and Hong Kong to invest in Benin, where they can build factories to cater for the U.S. market. He says the aim of AGOA is to encourage developing countries to develop local manufacturing capacity.

But, lurking in the background of concerns about how Benin can make the most of AGOA is the spectre of missed opportunities under the Lome Convention. This agreement gave developing countries preferential access to European markets.

"Benin has done nothing about it (the Lome Convention). We haven't taken advantage of the opportunity," says Chakirou.

"We've just been playing around. It would therefore not be surprising if once again, we fail to use the AGOA law to our best advantage," he added pessimistically. (END/2004)