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South Africa launches new on-line search engine

    JOHANNESBURG, May 22 (Xinhuanet) -- With the launch of the new search engine, www.funnel.co.za, South African internet users can get faster, more accurate and more relevant results as it only indexes domestic sites, the Funnel team has said.

    The newcomer will compete with the incumbents -- Ananzi and Aardvark. Funnel has also introduced the country's first "pay-per-click" advertising program, according to local media Sunday.

    The main purpose of launching Funnel is to relieve internet users of the congestion caused by overwhelming advertising, the Funnel team said.

    There are more than 4 million internet users in South Africa.

    "The key reason behind starting another search engine is guidedby the fact that South Africa requires a more advanced and efficient channel through which business and non-business people can acquire information at the click of a button," Funnel MD Gideon Galloway said.

    The search engine offers several unique benefits such as crawling and updating the South African IP ranges frequently.

    Unlike its rivals, it is not cluttered with advertising banners that are time consuming to download.